Home' Australian Giftguide : APL JUN 2014 Contents NINE COLOUR PALETTES FOR 2015
Style Settings: As high fashion is often a forerunner to styling for
home furnishings in line, design, texture and colour, this palette
is all about poise, finesse and polish. The elegance of the purple
family adds a dramatic interplay against the classic mahoganies,
off whites, grays and taupes, along with frosted almond and
Abstractions: This palette releases the inner artist in each of us,
Eiseman says. Just as in the formulation of abstract art, styling
might seem randomly gathered, forming a mosaic of differing
shapes, many of them geometric. Colours like grape and apricot,
dahlia red, stonewashed blue, hazel nut brown and vineyard green
come from equally disparate places, but when brought together
create an artistic whole.
Botanicum: This palette is lifted directly from the complexities of
flora and foliage, forming intriguing groupings filled with succulent
shadings of green and grape and café au lait, counterbalanced with
dusty or smoky tones of blue and orchid.
Zensations: This palette engages and heightens the senses
as it displays a literal 'enlightenment' by taking the thoughtful,
meditative qualities of the blue and blue-green family to another
more visceral level by adding to the palette a compelling red, an
atmospheric green and a sparkling silver and gold.
Urban Jungle: Eiseman says that this palette transforms rustic
chaos into something 'civilised' and sylvan, speaking more of big
city living than that of a wild terrain. Rather than consistently
rough textured, contours are smoother and colours a combination of
both typical and atypical jungle hues. Warm animal skin tones are
set against the modernity of deep blue-greens, a vibrant greenish
yellow, plus black and white.
Tinted Medley: This palette is a harmonious composition of closely
related warm tones with peach and pink striking the main chord.
Bellini, apricot wash, peach amber and macadamia are compatible
blends while powdered roses and yellows underscore and support
the perfect pitch of a rosy-taupe.
Past Traces: This palette honours history in the home as many
of us are looking for some vestige of the past that is satisfying
and reassuring. The look might range from gently worn to
contemporised adaptations, with many colour names like Pastel
Parchment, Cameo Green, Faded Denim and Dusty Cedar.
Serendipity: The literal meaning of serendipity is a 'pleasant
surprise' or 'happy accident'. In the parlance of styling, it is the
coming together of unlikely designs and unexpected colours. An
outgoing orange engages cool eggshell blue, bright chartreuse is
enhanced by a yellow gold and hot pink embraces a lofty scarlet, all
under the watchful gaze or a Tiger's Eye taupe.
Spontaneity: Irrepressible fun is what this palette delivers. Just as
the name implies, it is the stuff that spur of the moment, impulse
buying is all about, with whimsical design and a unique 'mash-
up' of colour mixtures a large part of the attraction. Happy hues of
sunkist coral, marigold and cantaloupe are complemented by kelly
green and/or 'quieted down' with floral accents of hyacinth, violet
quartz, winsome orchid or misty jade.
out and touch it? And while red
is popular it needs to be skewed.
So you need to arm yourself with
the necessary information to make
Eiseman also notes that there
have been notable shifts in
colour and design that could
make a retailer's knowledge
of colour trends even more
critical, for example, the usage
of celebrities to sell products,
technology that can transform
colour hues and use of lighting.
She cited the colour orange
as the example of how the
consumer mindset has changed.
Inexpensive fast food outlets
such as Arby's and A&W had
orange logos so it was a hard sell
to sell anything associated with
orange at a high price point, she
says. That changed when Apple
introduced laptops with colours,
including orange. "That opened
up ideas to use orange in a far
reaching way. We now see the
colour orange at every price level,
and that will continue. Orange is
a colour that has amazed me and
has gained so much acceptance,
so quickly. These are the types of
trends in today's consumer and
how colour is essential to connect
with them," she says.
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