Home' Australian Giftguide : Apr Jun 2013 Contents www.giftguideonline.com.au 35
Dreamfarm also showcased a
miniature version of its popular
Supoon, with which you can
scrape out every last piece of
food from your pan or bowl with
the flat silicone scraping tip
and flexible spoon sides. Both
the large and small versions are
now available in eight colours
including red, blue, green
The company will be launching
some new products in August
and Gransbury says they were
disappointed they couldn't
display them at Ambiente.
"The prototypes are ready to
go, but manufacturing is a bit
more complicated, especially the
technical stuff, so it will take more
time than anticipated. Hopefully
they will be ready for the August
Melbourne fair," she explains.
Another company that listened
to its customers and acted on
the feedback is dinnerware
The company introduced new
pieces to its Marc Newson by
Noritake dining range including
a bowl, 12-inch plate, cups and
sugar and creamer. It also added
a cup and saucer and plates to the
Carnivale range, which previously
only included mugs, as well as a
new colour range to its best-
selling Braidwood set.
"Our customers were asking for
more pieces to complete these
collections and so we listened
and delivered," says national
sales manager Steven Yeend.
Noritake also launched the
Chamonix cutlery set, which was
on display at Ambiente.
The 56-piece collection, which
will be available in Australia from
mid-May, is a departure from the
dinnerware ranges the Japanese
company has been known for
since it was established in 1904.
Yeend says they needed to start
thinking outside the square and it
has paid off.
"In the six months that the
Chamonix cutlery has been
available it sold three times the
amount of our most popular
dinnerware range," he says.
The set includes eight dinner
knives, eight dinner forks, eight
soup spoons, eight dessert
knives, eight dessert spoons and
These ranges are a lot more
contemporary than Noritake's
other collections and Yeend
says it was time to change the
Noritake philosophy, which has
always catered to the 50 to 60
"We needed to contemporise
and connect with the 25-40 year
olds with disposable income
[and] produce a product that
A new segment at Ambiente
was the watches area, with a
focus on trend-driven and design-
oriented watch manufacturers.
"With the watch area we are
meeting the increased interest
shown in this product segment by
the manufacturers and suppliers
as well as our trade visitors,"
says Yvonne Engelmann, head of
Ambiente's Giving section. "What
also particularly pleased me were
the numerous inquiries from
Andreas Filius, CEO of Filius
Zeitdesign, was impressed with
the dedicated area for watches.
"We encounter a completely
different set of customers
here than at a pure jewellery
and watch fair," he says. "At
Ambiente, customers are more
30 years of Design Plus at Ambiente
Design Plus has been the platform for many outstanding product
designs and sustainable innovations in the consumer goods
sector for three decades. This year, 22 products by 17 companies
were selected for the Design Plus awards.
Besides established brands such as Alessi, Normann
Copenhagen and Stelton, newcomers have also made their mark,
including JIA from Hong Kong with no less than four entries.
"Every year, Design Plus spotlights unique products that perfectly
combine design quality with functionality and sustainability and
that have not been on the market for longer than two years," says
Nicolette Naumann, vice president Ambiente.
"Thus the award is an excellent aid for both retailers and
consumers wanting to explore the huge range of new designs on
Most of this year's winners come from the table and kitchen
product segments, ranging from cooking dishes and practical
kitchen aids to up-market porcelain and glass sets. Innovative
solutions for preparing food came from Alessi with 'Ill Tempo della
festa', a set of six pate moulds; Carl Mertens with the YOU salt and
pepper mills and Monkey Business with Karoto, a carrot sharpener.
Other winners include the Blanc gourmet series by Furstenberg
and the Dorotea cutlery series by AB Gense. Also up for an
award were the Series 1 dishes made from bamboo by 8 Pandas
from Hong Kong and Side by Side with 'Birdi to go' bird house
and Little Stool footstool.
willing to experiment and are
very keen on new products. They
want to be a 'nose ahead'. The
large number of international
visitors is very striking, too."
The number of suppliers of
small electrical appliances at
Ambiente has increased once
again, following growth last
year. Top brand suppliers such
as De'Longhi, Kenwood and
KitchenAid were among the
exhibitors showcasing their new
products and innovations.
"We launched a new three
brand strategy," says Helmut
Geltner, CEO De'Longhi Germany.
"Braun, a traditional German
brand is an ideal addition to our
portfolio, so we view the future
Ambiente 2013 offered a
strong range of brands for
small electrical appliances,
says Thomas Kastl, director
of Ambiente. "It is in a class
of its own as an ordering and
trend platform for tableware,
kitchenware and homeware and
offers buyers the opportunity
to successfully complete their
product ranges at the best
possible time and in the best
possible conditions. Small
electrical appliances are an
immensely important factor when
it comes to completing a retail
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