Home' Australian Giftguide : Jan Mar 2013 Contents australian giftguide
ChLOE pLANINSEk RELEASES
GIfT AND hOMEwARES
Abstract artist Chloe Planinsek has given
her artwork another life in a range of
watches, cushions and placemats to
make her pieces more accessible and
allow fans to enjoy them on a daily basis.
She decided the types of product based
on what she would like herself as well as
what would suit the artwork best.
“I chose watches because they are
fun and something I didn’t think had
been done often with the artwork on the
face,” Planinsek says. “When I sampled
the six colours I had so many compliments
from people not realising they were my
Cushions were chosen based on Planinsek’s
experience with decorators while placemats
were picked because of their ability to
enhance a table setting and because they
make a great gift.
“I have many ideas of further developing
the range, however, at this stage I am
building up my stockists so I can have the
excuse to keep developing.”
JARASS REBRANDS wITh NEw
Wholesaler Jarass is now trading as BYMR
after the loss of key watch brand Skagen,
which was sold to its competitor.
BYMR stands for ‘blink and you’ll miss the
revolution’, a name the business hopes will
generate interest and inspire clients.
“When we heard news that Skagen
Denmark–the brand we had built from an
unknown to an industry leader–had been
Whether you’re a wholesaler or retailer
in today’s gift and homewares industry,
it’s impossible to ignore the power of the
online world to reach potential buyers.
Retail buyers are flocking to the web
in ever-greater numbers in search of
new products, whilst online sales are
growing about 15 times faster than other
Yet while the internet has undoubtedly
revolutionised retail, there is still a
place—and a demand—for a face-to-face
buying experience in today’s market.
Many buyers still crave the social and
sensory experience that only traditional
shopping can provide.
However, we must remember that retail
and consumer buyers are also demanding
more from their buying experience.
Wholesalers or retailers must be creative
and innovative to provide an experience
that buyers can’t get online. It’s not enough
to simply do as we’ve always done.
The Australian Gift & Homewares
Association (AGHA) has seen evidence of
this in the trade fair arena and is responding
with the launch of Design Life at the Sydney
Showground from 23-26 February 2013.
With a focus on high-end homewares,
Design Life is designed to deliver a new
type of trade fair experience, offering a
holistic approach to buyer engagement with
networking, learning and product sourcing
provided by the exhibitors themselves.
Gift and homewares wholesalers and
retailers also need to lift their game to
offer more to potential buyers.
Wholesalers can no longer afford to
push the same old stuff year after year at
trade fairs when there is such a wealth of
fresh products to be found online.
Similarly, retailers need to give
consumers a reason to come into their
store instead of jumping on eBay. These
buyers are drawn to new products,
creative visual merchandising and
friendly and knowledgeable staff.
Buyers want to engage when they are
shopping and they want to leave feeling
they have had an experience they can’t
The retail world has changed, buyers have
changed and we must change with them.
Australian Gift and Homewares
sold and we would lose it, you could have
heard a pin drop,” says Nils Rasmussin,
“Rather than resign ourselves to the
inevitable, we used it as a catalyst for change.
Part of our re-invention was a new name.
“The name is a nod to the pace of change in
today’s world, as well as to how quickly we
had to adapt our business. It is also a reminder
to be awake and aware to the opportunities
life constantly throws your way.”
Since the loss of Skagen, BYMR has added
new brands to its portfolio such as Oliver
Hemming, GANT Time, Braun and Bering.
Oliver Hemming produces alarm and wall
clocks. It was previously available in Australia
for a short time.
18/01/13 1:05 PM
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